BOONEANZA is a linear, multi-puzzle treasure hunt, designed to advance the mission of a history-focused nonprofit organization while also increasing community awareness and raising funds.

• In 2024, approximately 1000 participants searched for roughly $30,000 in hidden treasure over four and a half days

• Raised $25,000 for the Boone County Historical Society after expenses

• Generated significant earned media from radio, television and newspaper articles.

• Built an incredibly engaged and active community of treasure hunters